I’m Gabby 👋 an award-winning designer and regenerative futurist. I’m the most northerly futurist in the UK. I spend much of my time exploring how the future might feel, and helping others do the same. Mostly, I do this through my work at Feeldwork, taking Feeling Futures to rural communities and organisations so we can collectively imagine how we want our futures to feel and then build them.

I’m a polymath. My projects coalesce around themes of land, soil, food systems, and coastal and rural futures. My methods are a mix of the things I love: futures thinking, speculative design, ceramics, illustration, photography, and the occasional bit of writing. I research, not necessarily in the academic sense, by making and by writing.

I’m a maverick with bold ideas; I was the kid who always asked “why?”, and I still am. A background in systems thinking, social entrepreneurship, lecturing, Geography, and Ecology gives a solid foundation for my work. A rich, varied career has given me a distinctive lens, from the nuances of business and community activism to the realities of regenerative agriculture and biodiversity loss.