Creative, systems thinking, experiential designer and futurist.
Intro
Gabby is an award-winning designer dedicated to making complex and important issues tangible and delightful, and creating future experiences that foster imagination, and inspire thoughtful, critical reflection on our individual and collective futures.
The mission? To ignite your senses, spark your imagination, and challenge you to look at the world from new angles. Gabby’s work is a guide to feeling the future and imagining the unimaginable.
Ever wonder what the future smells like? How about what a future food system tastes like? With (Im)speriential Design, I design the distant and abstract so that you can experience it. This is your chance to touch, smell, and feel the future, and maybe even reshape it while you're at it.
Imagine gathering a group of people in a room and collectively dreaming up something revolutionary. That's what I aim to do with these Designs. I set the stage for communal imagination, where the sky's not the limit; it's just the starting point.
(Im)speriential
Design Focus
Regenerative Futures
Rural Futures & Ecologies
Food System Transition
Soil Futures
Planet Centred Design
Imagination & Feeling-provoking design
Immersive / Experience Design
A little more depth
I’m not just a designer but a systems thinker, experience creator, educator, and regenerative futurist. A rich and varied career has offered me a unique lens through which to see the world—ranging from the nuances of business and community activism to the complexities of regenerative agriculture and biodiversity loss.
My work focuses on trying to provoke new ideas about the future through feeling-first design. Forget superficial engagement. I try to use immersive and experiential methods alongside design fiction and futures methodologies. This creates what I like to call "feeling-provoking design," a technique that makes abstract issues like our complex food systems emotionally and sensorially palpable.